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<channel>
	<title>Kuu Chen</title>
	<link>https://kuuchen.com</link>
	<description>Kuu Chen</description>
	<pubDate>Fri, 14 Jul 2023 20:34:33 +0000</pubDate>
	<generator>https://kuuchen.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Homepage</title>
				
		<link>https://kuuchen.com/Homepage-1</link>

		<pubDate>Sat, 01 Apr 2023 22:17:21 +0000</pubDate>

		<dc:creator>Kuu Chen</dc:creator>

		<guid isPermaLink="true">https://kuuchen.com/Homepage-1</guid>

		<description></description>
		
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	<item>
		<title>Let's! Revolution!</title>
				
		<link>https://kuuchen.com/Let-s-Revolution</link>

		<pubDate>Mon, 03 Apr 2023 04:34:22 +0000</pubDate>

		<dc:creator>Kuu Chen</dc:creator>

		<guid isPermaLink="true">https://kuuchen.com/Let-s-Revolution</guid>

		<description>
	Year2022 – 2023&#38;nbsp;
	Role
Visual Development

Asset Design
Illustration
	Let’s! Revolution!I was involved in the year-long process that was developing BUCK’s first game, Let’s! Revolution!&#38;nbsp;
I helped develop the design strategy behind game assets, make concept art, and illustrate final game assets. I was also responsible for creating the key art and all marketing materials.
 Check the game out on Steam here ︎︎︎&#38;nbsp;




	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/89e2de660c349a5d556d8301bf5beed228765fd39d82b343700c724fc5b81588/01-LR_16x9_v03_nologos.png" data-mid="174050697" border="0"  src="https://freight.cargo.site/w/1000/i/89e2de660c349a5d556d8301bf5beed228765fd39d82b343700c724fc5b81588/01-LR_16x9_v03_nologos.png" /&#62;


	


	
	︎︎︎ Announcement Trailer
Alongside the audio wizards at Antfood, our internal team of BUCK directors, artists and game developers came together to make an experience players will certainly enjoy.
For more information, check out the game’s microsite here ︎︎︎

	




	
	GameplayHow everything comes together. Our team had to think about how icons, player characters, effects, health indicators, and animations would all tie in together. The result is something beautifully vibrant.︎︎︎ Preview of... go play it yourself! ︎




	
&#60;img width="650" height="366" width_o="650" height_o="366" data-src="https://freight.cargo.site/t/original/i/b149c96e58de76eafda7653c47ab9903dbe226f064fbf3a68ab424c6226cb7d0/buck-antfood-lets-revolution-creative-industry-itsnicethat-13.gif" data-mid="174275680" border="0"  src="https://freight.cargo.site/w/650/i/b149c96e58de76eafda7653c47ab9903dbe226f064fbf3a68ab424c6226cb7d0/buck-antfood-lets-revolution-creative-industry-itsnicethat-13.gif" /&#62;
&#60;img width="650" height="366" width_o="650" height_o="366" data-src="https://freight.cargo.site/t/original/i/9663dd55074b1019b06b164c991d14c800501b2aa8d90df6d5f54480c2c74484/buck-antfood-lets-revolution-creative-industry-itsnicethat-4.gif" data-mid="174276285" border="0"  src="https://freight.cargo.site/w/650/i/9663dd55074b1019b06b164c991d14c800501b2aa8d90df6d5f54480c2c74484/buck-antfood-lets-revolution-creative-industry-itsnicethat-4.gif" /&#62;
&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/282ffc77595ed8e1ad64a5b8c916719389ef084b81d5c3e36b43a3d1704c2230/buck-antfood-lets-revolution-crea.width-1440.format-jpeg_WY1vTkgHVb3xRPV9.jpg" data-mid="174275658" border="0"  src="https://freight.cargo.site/w/1000/i/282ffc77595ed8e1ad64a5b8c916719389ef084b81d5c3e36b43a3d1704c2230/buck-antfood-lets-revolution-crea.width-1440.format-jpeg_WY1vTkgHVb3xRPV9.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d71dfd7bfe02115a5f96299c35ba33bd4f757687d5fd671f78f6010587e0781/Charger_in_BeebomCity_HD.png" data-mid="174276439" border="0"  src="https://freight.cargo.site/w/1000/i/6d71dfd7bfe02115a5f96299c35ba33bd4f757687d5fd671f78f6010587e0781/Charger_in_BeebomCity_HD.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/472e59d03a55397e08225456a2553265f412f6cd400aa7bc520e08a14805de8b/Tutorial_taunt_HD.png" data-mid="174276459" border="0"  src="https://freight.cargo.site/w/1000/i/472e59d03a55397e08225456a2553265f412f6cd400aa7bc520e08a14805de8b/Tutorial_taunt_HD.png" /&#62;





	

	
    
	Pre-production &#38;amp; Visual Development

	
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0e88620a0b3b8dc38e556d78437e2ff6b7d8fd314bca9e43eec444e75ed769fc/WHITE-RABBIT_level-layout_exploration_KU_v010-board.png" data-mid="174173398" border="0" alt="&#38;uarr; early sketches on animated background &#38;amp; foreground elements interacting with main board area" data-caption="↑ early sketches on animated background &#38;amp; foreground elements interacting with main board area" src="https://freight.cargo.site/w/1000/i/0e88620a0b3b8dc38e556d78437e2ff6b7d8fd314bca9e43eec444e75ed769fc/WHITE-RABBIT_level-layout_exploration_KU_v010-board.png" /&#62;




	&#60;img width="2467" height="1048" width_o="2467" height_o="1048" data-src="https://freight.cargo.site/t/original/i/8da5d283ac5b538df40b575c481c85cee1b279541fede7244611162cca403b4b/WHITE-RABBIT_level-layout_exploration_KU_v011-all.png" data-mid="174173671" border="0"  src="https://freight.cargo.site/w/1000/i/8da5d283ac5b538df40b575c481c85cee1b279541fede7244611162cca403b4b/WHITE-RABBIT_level-layout_exploration_KU_v011-all.png" /&#62;

	︎︎︎&#38;nbsp;Visual development for the region named Saffron, home to playable character Mitzy.
	︎︎︎ A lot of early discussion went into design strategy for the tile artwork. Density of design was decided using calculations of how often certain tiles would be seen throughout a playthrough.

	
&#60;img width="1920" height="892" width_o="1920" height_o="892" data-src="https://freight.cargo.site/t/original/i/359767ae5d30068c69dbe875c2ee9676cb38094cf0bf2d7f3db76e58056ab1b3/WHITE-RABBIT_tile_exploration_KU_v013-roughs.png" data-mid="174173403" border="0"  src="https://freight.cargo.site/w/1000/i/359767ae5d30068c69dbe875c2ee9676cb38094cf0bf2d7f3db76e58056ab1b3/WHITE-RABBIT_tile_exploration_KU_v013-roughs.png" /&#62;


	
&#60;img width="1935" height="914" width_o="1935" height_o="914" data-src="https://freight.cargo.site/t/original/i/73dd07c713db6edb7d75f30e0157e02cab8aca04dcdc4528158b82b5eecee7b9/WHITE-RABBIT_tile_exploration_KU_v016-tiles.png" data-mid="174173405" border="0" alt="&#38;uarr; Saffron tile set sketch" data-caption="↑ Saffron tile set sketch" src="https://freight.cargo.site/w/1000/i/73dd07c713db6edb7d75f30e0157e02cab8aca04dcdc4528158b82b5eecee7b9/WHITE-RABBIT_tile_exploration_KU_v016-tiles.png" /&#62;
&#60;img width="1243" height="1044" width_o="1243" height_o="1044" data-src="https://freight.cargo.site/t/original/i/502225bd226044556be5c70f5bdb4aace1c8647a7f9d329b322d1bfc58ac9357/WHITE-RABBIT_tile_exploration_KU_v012.png" data-mid="174174889" border="0" alt="&#38;uarr; initial thoughts on player character placement" data-caption="↑ initial thoughts on player character placement" src="https://freight.cargo.site/w/1000/i/502225bd226044556be5c70f5bdb4aace1c8647a7f9d329b322d1bfc58ac9357/WHITE-RABBIT_tile_exploration_KU_v012.png" /&#62;
&#60;img width="1116" height="480" width_o="1116" height_o="480" data-src="https://freight.cargo.site/t/original/i/9fba9572b4f7a41e6c75fd5ddaa90f14082bf481e54c5fa469c8369518150492/WHITE-RABBIT_tile_exploration_KU_v021-tile-color-WIP2-crop.png" data-mid="174173406" border="0" alt="&#38;uarr; rough lineart and color style" data-caption="↑ rough lineart and color style" src="https://freight.cargo.site/w/1000/i/9fba9572b4f7a41e6c75fd5ddaa90f14082bf481e54c5fa469c8369518150492/WHITE-RABBIT_tile_exploration_KU_v021-tile-color-WIP2-crop.png" /&#62;
&#60;img width="1217" height="602" width_o="1217" height_o="602" data-src="https://freight.cargo.site/t/original/i/d2aa3f81e70921173f7dce0b3e4eb8f9b8aaa2e1bce102be7f1fd0ba177f9723/WHITE-RABBIT_tile_exploration_KU_v013-exco.png" data-mid="174174891" border="0" alt="&#38;uarr; exquisite corpse-ing of lower number tiles" data-caption="↑ exquisite corpse-ing of lower number tiles" src="https://freight.cargo.site/w/1000/i/d2aa3f81e70921173f7dce0b3e4eb8f9b8aaa2e1bce102be7f1fd0ba177f9723/WHITE-RABBIT_tile_exploration_KU_v013-exco.png" /&#62;


	The above led to our prototype tile set! Design strategy we aligned upon for Saffron was our north star for executing the other tile sets.
	&#60;img width="1199" height="973" width_o="1199" height_o="973" data-src="https://freight.cargo.site/t/original/i/db3a71f0ee90b1630a6a7dc710f755ff54f60701b7a51e265bf2f4eb5e3c6e7e/WHITE-RABBIT_tile_exploration_KU_v014-boardmockup-3.png" data-mid="174174894" border="0"  src="https://freight.cargo.site/w/1000/i/db3a71f0ee90b1630a6a7dc710f755ff54f60701b7a51e265bf2f4eb5e3c6e7e/WHITE-RABBIT_tile_exploration_KU_v014-boardmockup-3.png" /&#62;

	
	Region AssetsOf all the assets made for the final game, I was largely responsible for making the tiles. This design task was a balance between world-building depth and maintaining legibility when viewed wholistically.&#38;nbsp;

	
&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/001034581fb809a9353dcbe3c196388cc222b068c24a35c3f3c072017b35f638/Capitol_SceneryTile_01_a.png" data-mid="174283436" border="0"  src="https://freight.cargo.site/w/512/i/001034581fb809a9353dcbe3c196388cc222b068c24a35c3f3c072017b35f638/Capitol_SceneryTile_01_a.png" /&#62;
&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/e908545a04502ef23bd69cfccfbd230ecdd16fb9b014bacb149d9ae9fb1a0fae/Capitol_SceneryTile_03_a.png" data-mid="174626304" border="0"  src="https://freight.cargo.site/w/512/i/e908545a04502ef23bd69cfccfbd230ecdd16fb9b014bacb149d9ae9fb1a0fae/Capitol_SceneryTile_03_a.png" /&#62;
&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/b9d5024b55073ce885c00a062e9bc97b3505f4781f5b477e0ba7b06593ed673b/Capitol_SceneryTile_05_a.png" data-mid="174283437" border="0"  src="https://freight.cargo.site/w/512/i/b9d5024b55073ce885c00a062e9bc97b3505f4781f5b477e0ba7b06593ed673b/Capitol_SceneryTile_05_a.png" /&#62;
&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/6e75c992fade800f6d5ec8ebc73fad9c1c9bfe8d9a69f84a4e6712010339c524/Capitol_SceneryTile_07_a.png" data-mid="174626313" border="0"  src="https://freight.cargo.site/w/512/i/6e75c992fade800f6d5ec8ebc73fad9c1c9bfe8d9a69f84a4e6712010339c524/Capitol_SceneryTile_07_a.png" /&#62;
&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/28e73b0e18f2c5a9c0badebd86e840d7d4db57e7b0969e0461c2e67e03eb73d4/Capitol_UnflippedTile_b.png" data-mid="174283541" border="0"  src="https://freight.cargo.site/w/512/i/28e73b0e18f2c5a9c0badebd86e840d7d4db57e7b0969e0461c2e67e03eb73d4/Capitol_UnflippedTile_b.png" /&#62;
&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/87affca2a89c954287800dbded9d051c5b40ae49279a846e15b75d37c5247e57/Phlox_SceneryTile_01_a.png" data-mid="174626939" border="0"  src="https://freight.cargo.site/w/512/i/87affca2a89c954287800dbded9d051c5b40ae49279a846e15b75d37c5247e57/Phlox_SceneryTile_01_a.png" /&#62;
&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/8b53aaed35b210ad744da93cffd89c11b0f5bdf34cb3b4898c9f5b78f380719d/Phlox_SceneryTile_06_a.png" data-mid="174283449" border="0"  src="https://freight.cargo.site/w/512/i/8b53aaed35b210ad744da93cffd89c11b0f5bdf34cb3b4898c9f5b78f380719d/Phlox_SceneryTile_06_a.png" /&#62;
&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/d65b63c238f39b1408770cd6e447a4f3b25deda39b2420005de641d49dbe69e2/Saffron_SceneryTile_04_a.png" data-mid="174626964" border="0"  src="https://freight.cargo.site/w/512/i/d65b63c238f39b1408770cd6e447a4f3b25deda39b2420005de641d49dbe69e2/Saffron_SceneryTile_04_a.png" /&#62;
&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/9d6f55f4de3989a06e80813067e01ad84c7ad8db06ac9b74bcb471483eb19332/Saffron_SceneryTile_08_a.png" data-mid="174283454" border="0"  src="https://freight.cargo.site/w/512/i/9d6f55f4de3989a06e80813067e01ad84c7ad8db06ac9b74bcb471483eb19332/Saffron_SceneryTile_08_a.png" /&#62;
&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/50d2ddf8f2490119cd944155db014d928d4540fd0966b40e1453586d9ce0632f/Saffron_RoadTile_Turn_NE_a.png" data-mid="174283451" border="0"  src="https://freight.cargo.site/w/512/i/50d2ddf8f2490119cd944155db014d928d4540fd0966b40e1453586d9ce0632f/Saffron_RoadTile_Turn_NE_a.png" /&#62;




	
	︎︎︎ Capitol, Saffron, and Phlox region tilesets





	&#60;img width="5763" height="2248" width_o="5763" height_o="2248" data-src="https://freight.cargo.site/t/original/i/ce1de433434e700d93399b65d755b722ce4cea53f9f7286a55b9e6bb5105ae99/tiles.png" data-mid="174283151" border="0"  src="https://freight.cargo.site/w/1000/i/ce1de433434e700d93399b65d755b722ce4cea53f9f7286a55b9e6bb5105ae99/tiles.png" /&#62;



	
	︎︎︎ I also did the background artwork for the Saffron region.






	&#60;img width="7680" height="2160" width_o="7680" height_o="2160" data-src="https://freight.cargo.site/t/original/i/21b2e6084d5000318ef39dfabf948c20b26171404e02e50ee44651fa3f2aa00f/Saffron_Background_c.png" data-mid="174283153" border="0"  src="https://freight.cargo.site/w/1000/i/21b2e6084d5000318ef39dfabf948c20b26171404e02e50ee44651fa3f2aa00f/Saffron_Background_c.png" /&#62;




	
	Key Art
To wrap up the year-long process, I made the final key artwork and all other marketing assets used in press and official merchandise.

	&#60;img width="4000" height="5000" width_o="4000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/e55b1f022d485e8fe8aa47501f4b53929775210b9cd9ec0264d7f724a3eb0fec/4x5_v03_logos.png" data-mid="174285666" border="0"  src="https://freight.cargo.site/w/1000/i/e55b1f022d485e8fe8aa47501f4b53929775210b9cd9ec0264d7f724a3eb0fec/4x5_v03_logos.png" /&#62;
	&#60;img width="2010" height="1214" width_o="2010" height_o="1214" data-src="https://freight.cargo.site/t/original/i/b439058a215cc0ca88d0693f235080735c8669841f1a6d60ddaacb6b2c0268ae/Steam.png" data-mid="174285670" border="0"  src="https://freight.cargo.site/w/1000/i/b439058a215cc0ca88d0693f235080735c8669841f1a6d60ddaacb6b2c0268ae/Steam.png" /&#62;


	
	CreditsCD Michael HighlandProducers Marla Anyomi, Celine NguyenAD Emily SuvanvejAnimation Lead Thea Glad↗ Full credits coming soon.
	
</description>
		
	</item>
		
		
	<item>
		<title>Netflix #OpenAnime</title>
				
		<link>https://kuuchen.com/Netflix-OpenAnime</link>

		<pubDate>Mon, 03 Apr 2023 04:34:54 +0000</pubDate>

		<dc:creator>Kuu Chen</dc:creator>

		<guid isPermaLink="true">https://kuuchen.com/Netflix-OpenAnime</guid>

		<description>
	Year2021

	Role
Character Design
Concept Art

	Netflix #OpenAnime
An interactive web experience that introduces visitors to Netflix’s genres of anime. I produced character designs, concept artwork, and assets showcased in the microsite.

Check out the microsite here︎︎︎






	
		




	
		





	
	Concept Art

	&#60;img width="2373" height="1252" width_o="2373" height_o="1252" data-src="https://freight.cargo.site/t/original/i/39b281e5ab68e35871809e691fcaae594737fb4e42778ec34cc9c821d90ae1b8/02-NETFLIX-ANIME_SCIFI_character-design-1-MASK_KU_v041.png" data-mid="174050735" border="0"  src="https://freight.cargo.site/w/1000/i/39b281e5ab68e35871809e691fcaae594737fb4e42778ec34cc9c821d90ae1b8/02-NETFLIX-ANIME_SCIFI_character-design-1-MASK_KU_v041.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d8dd48480afc33711034364af126dc60a28d6a92f76c0ba1ccee5b8962efe58/shonen-character-designs-2.png" data-mid="174302839" border="0"  src="https://freight.cargo.site/w/1000/i/5d8dd48480afc33711034364af126dc60a28d6a92f76c0ba1ccee5b8962efe58/shonen-character-designs-2.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f529b99f19cd9eae64d2f6a543fac340bb2612597759bd021199626f9af3fb7/shonen-character-designs-1.png" data-mid="174302838" border="0"  src="https://freight.cargo.site/w/1000/i/1f529b99f19cd9eae64d2f6a543fac340bb2612597759bd021199626f9af3fb7/shonen-character-designs-1.png" /&#62;




	&#60;img width="2552" height="1080" width_o="2552" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c8ef1f7460e6a0b1161e590f4d22bfc12c47a54bdb0d16be289e621437fad7ed/SCIFI_netflix-anime-more-char-designsArtboard-1.png" data-mid="174302837" border="0"  src="https://freight.cargo.site/w/1000/i/c8ef1f7460e6a0b1161e590f4d22bfc12c47a54bdb0d16be289e621437fad7ed/SCIFI_netflix-anime-more-char-designsArtboard-1.png" /&#62;



	
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e8ff9ad93c5e6f3f51195be7e1a3daf84d8945c78ab044250ada2504cd52446f/SHOUNEN-styleframe.jpg" data-mid="174409251" border="0"  src="https://freight.cargo.site/w/1000/i/e8ff9ad93c5e6f3f51195be7e1a3daf84d8945c78ab044250ada2504cd52446f/SHOUNEN-styleframe.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9f7e871d3ac758788d781acbfb5b964d97b49e3e6ea3ff2a540ebacf85c27a59/POP_NETFLIX-ANIME_POP_character-design_KU_v013.png" data-mid="174302811" border="0"  src="https://freight.cargo.site/w/1000/i/9f7e871d3ac758788d781acbfb5b964d97b49e3e6ea3ff2a540ebacf85c27a59/POP_NETFLIX-ANIME_POP_character-design_KU_v013.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff0f5d9d17e1d73b8fd824909ea39f6064a0a3a30f992d957fb44bb05da57106/POP_NETFLIX-ANIME_POP_character-design_KU_v031WIP.png" data-mid="174302815" border="0"  src="https://freight.cargo.site/w/1000/i/ff0f5d9d17e1d73b8fd824909ea39f6064a0a3a30f992d957fb44bb05da57106/POP_NETFLIX-ANIME_POP_character-design_KU_v031WIP.png" /&#62;




	&#60;img width="2251" height="1252" width_o="2251" height_o="1252" data-src="https://freight.cargo.site/t/original/i/04ed378f3d2c9170d13b6fcabfaf7145832044ccb1a85d9c04e61bc637f29d1d/POP_NETFLIX-ANIME_POP_objects_v06_compile.png" data-mid="174302820" border="0"  src="https://freight.cargo.site/w/1000/i/04ed378f3d2c9170d13b6fcabfaf7145832044ccb1a85d9c04e61bc637f29d1d/POP_NETFLIX-ANIME_POP_objects_v06_compile.png" /&#62;



	&#60;img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/c83e40230be6b48ed974a585dfb58f688b0b116696ef50c107387ba93beee380/POP_NetflixAnime_POP_Frame06_v05_KU-2.png" data-mid="174302825" border="0"  src="https://freight.cargo.site/w/1000/i/c83e40230be6b48ed974a585dfb58f688b0b116696ef50c107387ba93beee380/POP_NetflixAnime_POP_Frame06_v05_KU-2.png" /&#62;



	&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/291b1f97d48e995271e3e568bf69743304b60a1748e198a2a7d8ff4846674d28/SCIFI-cyber-geisha-styleframe.jpg" data-mid="174409250" border="0"  src="https://freight.cargo.site/w/1000/i/291b1f97d48e995271e3e568bf69743304b60a1748e198a2a7d8ff4846674d28/SCIFI-cyber-geisha-styleframe.jpg" /&#62;&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/0f9eee5b7d06af3a76a64087ab80fee668f896ad60306714f2e48d5e022e3c03/POP-styleframe-2.jpg" data-mid="174409248" border="0"  src="https://freight.cargo.site/w/1000/i/0f9eee5b7d06af3a76a64087ab80fee668f896ad60306714f2e48d5e022e3c03/POP-styleframe-2.jpg" /&#62;&#60;img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/cf3d12b7bd63524320228aafab87577c0be0cbd21765fd16614ac78d7a913833/netflixAnime_ContentTunnel_Comp_A_11.png" data-mid="174303148" border="0"  src="https://freight.cargo.site/w/1000/i/cf3d12b7bd63524320228aafab87577c0be0cbd21765fd16614ac78d7a913833/netflixAnime_ContentTunnel_Comp_A_11.png" /&#62;&#60;img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/06580d2eccd8197fbbc75ce359a73d3d1d3ce982c2561b097016d33e52d7e5d6/netflixAnime_ContentTunnel_Comp_B_10.png" data-mid="174303149" border="0"  src="https://freight.cargo.site/w/1000/i/06580d2eccd8197fbbc75ce359a73d3d1d3ce982c2561b097016d33e52d7e5d6/netflixAnime_ContentTunnel_Comp_B_10.png" /&#62;

	
    
    

    
	Credits&#38;nbsp;
CD Steve DayAD Jigyu Yoon, Sol Lee
Animation Lead Junyi Xiao, Anton Thallner, Ryoko Kondo
Design 
Dan Muangprasert, Clonion, Marcus Collins, Tuo Kan, Mijke Coebergh, Sung Hyun Kim, Sol Lee, Jigyu Yoon, Kuu Chen
	
</description>
		
	</item>
		
		
	<item>
		<title>🍏 Music Holiday Playlists</title>
				
		<link>https://kuuchen.com/Music-Holiday-Playlists</link>

		<pubDate>Mon, 03 Apr 2023 04:34:59 +0000</pubDate>

		<dc:creator>Kuu Chen</dc:creator>

		<guid isPermaLink="true">https://kuuchen.com/Music-Holiday-Playlists</guid>

		<description>
	Year2021

	Role
Design
Post-Production
	Apple Music Holiday Playlists
Made a few illustrations for Apple’s Holiday Playlists!





	
&#60;img width="4080" height="4080" width_o="4080" height_o="4080" data-src="https://freight.cargo.site/t/original/i/4edcb0cb1aa1f93447412d9f9a8c95ad68424370c5a72f03135b23b133fd0578/BMH-Design_JazzChristmas_v00_KU-LOGOWHITE.jpg" data-mid="174415689" border="0"  src="https://freight.cargo.site/w/1000/i/4edcb0cb1aa1f93447412d9f9a8c95ad68424370c5a72f03135b23b133fd0578/BMH-Design_JazzChristmas_v00_KU-LOGOWHITE.jpg" /&#62;
&#60;img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/da56309e7c8a1e2790e6b40ea6aa5a747ee3dfd06368df9868b8d353475c2d73/BMH_PB3_060_FiresideChill_Square_1x1_AdobeExpress.gif" data-mid="174415291" border="0"  src="https://freight.cargo.site/w/480/i/da56309e7c8a1e2790e6b40ea6aa5a747ee3dfd06368df9868b8d353475c2d73/BMH_PB3_060_FiresideChill_Square_1x1_AdobeExpress.gif" /&#62;
&#60;img width="4080" height="4080" width_o="4080" height_o="4080" data-src="https://freight.cargo.site/t/original/i/ed462ccb97c1ace6d5d84c1207552c153779934db26027df7489413ce7981d39/PB5_010_HolidayClassicsRadio1x1-LOGOCOLOR.png" data-mid="174053114" border="0"  src="https://freight.cargo.site/w/1000/i/ed462ccb97c1ace6d5d84c1207552c153779934db26027df7489413ce7981d39/PB5_010_HolidayClassicsRadio1x1-LOGOCOLOR.png" /&#62;
&#60;img width="4080" height="4080" width_o="4080" height_o="4080" data-src="https://freight.cargo.site/t/original/i/6a41eccbe03fd8afb9d2a18b063f9248ef52105ba79cb21f991b8c2dd72c77dd/BMH-Design_SentimentalChristmas_v00_KU-LOGOCOLOR.jpg" data-mid="174415822" border="0"  src="https://freight.cargo.site/w/1000/i/6a41eccbe03fd8afb9d2a18b063f9248ef52105ba79cb21f991b8c2dd72c77dd/BMH-Design_SentimentalChristmas_v00_KU-LOGOCOLOR.jpg" /&#62;




	&#60;img width="4223" height="2636" width_o="4223" height_o="2636" data-src="https://freight.cargo.site/t/original/i/92dff10931958c7202fec0c6f62a05937610398b57c00452736aedf7f749f760/BMH-Mockup.png" data-mid="174419036" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/92dff10931958c7202fec0c6f62a05937610398b57c00452736aedf7f749f760/BMH-Mockup.png" /&#62;




	&#60;img width="4320" height="1800" width_o="4320" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a70ddd9e93bbe131b4593e4052decbf1650e92088c4d74b8e997925b52a7d665/JazzChristmas_SuperHeroWide_4320x1800.jpg" data-mid="174416090" border="0"  src="https://freight.cargo.site/w/1000/i/a70ddd9e93bbe131b4593e4052decbf1650e92088c4d74b8e997925b52a7d665/JazzChristmas_SuperHeroWide_4320x1800.jpg" /&#62;&#60;img width="7691" height="2759" width_o="7691" height_o="2759" data-src="https://freight.cargo.site/t/original/i/96849b39718c3c6c216d724b108aa69de56469820595863b0b438ba28d865c5a/BMH-Design_SentimentalChristmas_MasterTemplate_v01_KU.jpg" data-mid="174416087" border="0"  src="https://freight.cargo.site/w/1000/i/96849b39718c3c6c216d724b108aa69de56469820595863b0b438ba28d865c5a/BMH-Design_SentimentalChristmas_MasterTemplate_v01_KU.jpg" /&#62;&#60;img width="4320" height="1800" width_o="4320" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1422f036d0f6d7c6e794cfe474ab11d42d27d3a910f439a60a60fe6b9d8bd779/Fireside-Chill_SuperHeroWide_4320x1800.jpg" data-mid="174416088" border="0"  src="https://freight.cargo.site/w/1000/i/1422f036d0f6d7c6e794cfe474ab11d42d27d3a910f439a60a60fe6b9d8bd779/Fireside-Chill_SuperHeroWide_4320x1800.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>EA Sports FIFA Future Stars</title>
				
		<link>https://kuuchen.com/EA-Sports-FIFA-Future-Stars</link>

		<pubDate>Mon, 03 Apr 2023 05:35:27 +0000</pubDate>

		<dc:creator>Kuu Chen</dc:creator>

		<guid isPermaLink="true">https://kuuchen.com/EA-Sports-FIFA-Future-Stars</guid>

		<description>
	Year2023
	Role
Design
	EA Sports FIFA Future Stars
Working alongside the talented designers and animators at BUCK, I contributed a couple design styleframes for this spot featuring three up and coming stars: Julián Álvarez of Man City, Karim Adeyemi of Dortmund, and Vitinha of PSG.




	
    
	

    
    
    


	
	StyleframesBelow in the right column are my styleframe designs.

	&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/fa44833625ac9ce7cf95474bf40cf26da83829e04081682c8a127b7a590146f5/EASportsFIFAFutureStars_FINALRENDER_AdobeExpress-2.gif" data-mid="174376381" border="0" data-scale="73" src="https://freight.cargo.site/w/960/i/fa44833625ac9ce7cf95474bf40cf26da83829e04081682c8a127b7a590146f5/EASportsFIFAFutureStars_FINALRENDER_AdobeExpress-2.gif" /&#62;
	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4768abbc15e705d867abfa4aec9349e572955301c272138583f624e1a6012c92/EATrevor_SH080_runfast_v02_ts.jpg" data-mid="174407135" border="0"  src="https://freight.cargo.site/w/1000/i/4768abbc15e705d867abfa4aec9349e572955301c272138583f624e1a6012c92/EATrevor_SH080_runfast_v02_ts.jpg" /&#62;

	&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/50dc7c8e558d0339edc7a7b18f27b89b000ff10c74e9518e5489add07e0a9a88/EASportsFIFAFutureStars_FINALRENDER_AdobeExpress-1.gif" data-mid="174410389" border="0" data-scale="73" src="https://freight.cargo.site/w/960/i/50dc7c8e558d0339edc7a7b18f27b89b000ff10c74e9518e5489add07e0a9a88/EASportsFIFAFutureStars_FINALRENDER_AdobeExpress-1.gif" /&#62;
	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4fde87a696ddb9f99cba68b1ffc20ac2a911c45055356034badbc1d84e06f0fc/EA_TREVOR_SH120-1_KU_v01-COLOR3.png" data-mid="174054422" border="0"  src="https://freight.cargo.site/w/1000/i/4fde87a696ddb9f99cba68b1ffc20ac2a911c45055356034badbc1d84e06f0fc/EA_TREVOR_SH120-1_KU_v01-COLOR3.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6dec1468a7f5016d8769880ae84890bc977160b1784a8e44692b8771ac0a19a4/EA_TREVOR_SH120-2_KU_v01-COLOR3.png" data-mid="174054423" border="0"  src="https://freight.cargo.site/w/1000/i/6dec1468a7f5016d8769880ae84890bc977160b1784a8e44692b8771ac0a19a4/EA_TREVOR_SH120-2_KU_v01-COLOR3.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/afbdf1f005010dc6d480d7f91f5bf319a7599319db25639e3d69343c5cd3091b/EA_TREVOR_SH120-3_KU_v01-COLOR2.png" data-mid="174054424" border="0"  src="https://freight.cargo.site/w/1000/i/afbdf1f005010dc6d480d7f91f5bf319a7599319db25639e3d69343c5cd3091b/EA_TREVOR_SH120-3_KU_v01-COLOR2.png" /&#62;


	
	CreditsGCD Thomas SchmidProducers Andrew Chan Gladstone, Celine Nguyen
Design Lead Matthew Kam2D Cel Lead Tucker KleinDesigners Alex Kiesling, Jacob Myrick, João Lavieri, Kuu Chen, Rich Kelly, Sol Lee, Thea Glad, Thomas Schmid
2D Cel Animators&#38;nbsp;Daiqi Cui, Junyi Xiao, Nick Knezvich, Stephen Loveluck, Tucker Klein↗ For full credits and case study.


</description>
		
	</item>
		
		
	<item>
		<title>Riot Games Lunar Revel</title>
				
		<link>https://kuuchen.com/Riot-Games-Lunar-Revel</link>

		<pubDate>Mon, 03 Apr 2023 18:10:10 +0000</pubDate>

		<dc:creator>Kuu Chen</dc:creator>

		<guid isPermaLink="true">https://kuuchen.com/Riot-Games-Lunar-Revel</guid>

		<description>
	Year2022&#38;nbsp;
	Role
Design
	Riot Games, Lunar Revel 2023 Cinematic “Hop On”
A spot we made for Riot Games’ upcoming Lunar New Year update. Designers and animators came together to paper craft the characters and their journey to the Lunar Year Festival. I was involved in the design across the whole spot. More details on process here&#38;nbsp;︎︎︎




	




	
	
	Design

	&#60;img width="2608" height="4948" width_o="2608" height_o="4948" data-src="https://freight.cargo.site/t/original/i/1716a23561abc54edf6a7ee67c330d71554021dfa071fd9336201d2ace61b2fd/LN300_CloudsRise_Env_v01-compress.png" data-mid="174643625" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/1716a23561abc54edf6a7ee67c330d71554021dfa071fd9336201d2ace61b2fd/LN300_CloudsRise_Env_v01-compress.png" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/277dfc1bb8882d01452ebc0a021ec31f95e1f1f0769aaf34846dedb3debdaa24/RLN060_CloudRlm__010_Env_Clouds-1.png" data-mid="174644422" border="0"  src="https://freight.cargo.site/w/1000/i/277dfc1bb8882d01452ebc0a021ec31f95e1f1f0769aaf34846dedb3debdaa24/RLN060_CloudRlm__010_Env_Clouds-1.png" /&#62;

	&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/29ff874cd6088fa217aabab44de311322b46ade46551c1b18037c52e5005b597/LN310_CloudsZoe_EnvCloudsBus_v01-compress.png" data-mid="174643656" border="0"  src="https://freight.cargo.site/w/1000/i/29ff874cd6088fa217aabab44de311322b46ade46551c1b18037c52e5005b597/LN310_CloudsZoe_EnvCloudsBus_v01-compress.png" /&#62;&#60;img width="8192" height="4106" width_o="8192" height_o="4106" data-src="https://freight.cargo.site/t/original/i/cf3b170429a119ad74947b68a7f902e067c690b97e72792d68fb2a8c27b18f96/RLN060_CloudRlm__030_Env_Clouds-compress.jpg" data-mid="174643579" border="0"  src="https://freight.cargo.site/w/1000/i/cf3b170429a119ad74947b68a7f902e067c690b97e72792d68fb2a8c27b18f96/RLN060_CloudRlm__030_Env_Clouds-compress.jpg" /&#62;&#60;img width="14744" height="865" width_o="14744" height_o="865" data-src="https://freight.cargo.site/t/original/i/7ed56a25400dca7b485cf1bf2f6a18c4e5fe5557624ed5fc3f78ec5647ceb729/Thresh-Frame_01-horizontal.png" data-mid="174643691" border="0"  src="https://freight.cargo.site/w/1000/i/7ed56a25400dca7b485cf1bf2f6a18c4e5fe5557624ed5fc3f78ec5647ceb729/Thresh-Frame_01-horizontal.png" /&#62;&#60;img width="7472" height="1275" width_o="7472" height_o="1275" data-src="https://freight.cargo.site/t/original/i/ce4dbee7fa54412705e529cd39bbb932c439dd0661792b233ce288cf7c6d1efc/LN320_CloudsSlice_CloudSeg16grp_v04-3.jpg" data-mid="174643281" border="0"  src="https://freight.cargo.site/w/1000/i/ce4dbee7fa54412705e529cd39bbb932c439dd0661792b233ce288cf7c6d1efc/LN320_CloudsSlice_CloudSeg16grp_v04-3.jpg" /&#62;

	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ece2822ab4972aee974b2de10b682ed2aec37e52ffd0cbc124133241cc4d450e/Riot_Lunar_New_Year_UHD_noslate-1-01-34-17.jpg" data-mid="174643664" border="0"  src="https://freight.cargo.site/w/1000/i/ece2822ab4972aee974b2de10b682ed2aec37e52ffd0cbc124133241cc4d450e/Riot_Lunar_New_Year_UHD_noslate-1-01-34-17.jpg" /&#62;&#60;img width="6077" height="2766" width_o="6077" height_o="2766" data-src="https://freight.cargo.site/t/original/i/80ed18448b4f408afd5dbf57823129315b67e2d0e76ccd5debbe448b80edff54/LN460_FestEat_char_Caitlyn_BM-compress.png" data-mid="174643660" border="0"  src="https://freight.cargo.site/w/1000/i/80ed18448b4f408afd5dbf57823129315b67e2d0e76ccd5debbe448b80edff54/LN460_FestEat_char_Caitlyn_BM-compress.png" /&#62;&#60;img width="5378" height="825" width_o="5378" height_o="825" data-src="https://freight.cargo.site/t/original/i/009eda85499618c8e9a89af698af8960f6d05ce5f5550a515670e59ba1651b3b/LN460_FestEat_char_ChonccSEQ-compress.png" data-mid="174643661" border="0"  src="https://freight.cargo.site/w/1000/i/009eda85499618c8e9a89af698af8960f6d05ce5f5550a515670e59ba1651b3b/LN460_FestEat_char_ChonccSEQ-compress.png" /&#62;&#60;img width="7571" height="1002" width_o="7571" height_o="1002" data-src="https://freight.cargo.site/t/original/i/72bb1ac4954ccfc2adc42bbbbbccad634ea870cb29f2b9f257dfd6167c2d958f/LN480_FestWaveBye_char_poggles_unflatted_BM-compress.png" data-mid="174643663" border="0"  src="https://freight.cargo.site/w/1000/i/72bb1ac4954ccfc2adc42bbbbbccad634ea870cb29f2b9f257dfd6167c2d958f/LN480_FestWaveBye_char_poggles_unflatted_BM-compress.png" /&#62;&#60;img width="3671" height="1598" width_o="3671" height_o="1598" data-src="https://freight.cargo.site/t/original/i/f44737f141293c916ced7d773b59262ece2ebf7f8bb8e6bd4170ef913ceefb0c/LN160_CityBusArrive_CharBusProfile_DoorsOpen-copy.png" data-mid="174643622" border="0"  src="https://freight.cargo.site/w/1000/i/f44737f141293c916ced7d773b59262ece2ebf7f8bb8e6bd4170ef913ceefb0c/LN160_CityBusArrive_CharBusProfile_DoorsOpen-copy.png" /&#62;

	
	CreditsCD Andy Lyon
ACD Mandy SmithProducer Dustin Leer
Production Coordinator Bénédicte Gold-Dalg, Leeann Sands
Art Director Christo Silveira, Sol Lee2D Animation Lead Anton Thallner, Taylor Griggs3D Lead Wing Sze Lee↗ For full credits and case study.

</description>
		
	</item>
		
		
	<item>
		<title>Chase x US Open</title>
				
		<link>https://kuuchen.com/Chase-x-US-Open</link>

		<pubDate>Fri, 14 Jul 2023 20:34:33 +0000</pubDate>

		<dc:creator>Kuu Chen</dc:creator>

		<guid isPermaLink="true">https://kuuchen.com/Chase-x-US-Open</guid>

		<description>
	Year2021

	Role
Design
Illustration
Cel Animation
	Chase, US Open 2021
For the US Open, Chase came to BUCK asking for a wide range of deliverables, from the sunset depictions of warmth-infused tennis scenes in standard 16 by 9 format, to the thoughtful and elegant tennis ball lob across a thin LED screen on the edges of USTA Billie Jean King National Tennis Center in Flushing Meadows, New York City. I contributed to the design concepting, refinement for many of these design deliverables. Towards the end, I also provided cel animation assistance.




	&#60;img width="5100" height="2567" width_o="5100" height_o="2567" data-src="https://freight.cargo.site/t/original/i/e46c958e180f5e6d4592688ed48f4db2531b70c367b861f2861e76d61aa77771/ChaseUSOpen_PrintLayout_Spread_AceYourMoneyMoves_edit.jpg" data-mid="185123162" border="0"  src="https://freight.cargo.site/w/1000/i/e46c958e180f5e6d4592688ed48f4db2531b70c367b861f2861e76d61aa77771/ChaseUSOpen_PrintLayout_Spread_AceYourMoneyMoves_edit.jpg" /&#62;

	
	Chase had already previously worked with BUCK on several other campaigns, and established a stylish but simple visual language that set the tone for executing the design materials for the 2021 US Open.︎︎︎&#38;nbsp;Intial concepts &#38;amp; iteration for one of the design tasks I handled.
	




	&#60;img width="2024" height="916" width_o="2024" height_o="916" data-src="https://freight.cargo.site/t/original/i/8e87e04504e65b0bfe495b518755e5b255f9162ea5f80acced6659e02bfa448d/RECHARGE-sketch-and-iteration.jpg" data-mid="185123941" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/8e87e04504e65b0bfe495b518755e5b255f9162ea5f80acced6659e02bfa448d/RECHARGE-sketch-and-iteration.jpg" /&#62;




	Final design ︎︎︎
	



	
&#60;img width="1920" height="843" width_o="1920" height_o="843" data-src="https://freight.cargo.site/t/original/i/8904c3ff33736aef00d29acea908f22bfc78dcfa5907fcf0295f48a568b510d7/chase_usOpen_recharge_final_57x4.png" data-mid="185123945" border="0"  src="https://freight.cargo.site/w/1000/i/8904c3ff33736aef00d29acea908f22bfc78dcfa5907fcf0295f48a568b510d7/chase_usOpen_recharge_final_57x4.png" /&#62;
&#60;img width="1920" height="590" width_o="1920" height_o="590" data-src="https://freight.cargo.site/t/original/i/7287183006f966024ea37df284f423638c409e01edc38d578997842af1b4f124/chase_usOpen_recharge_final_26x1.png" data-mid="185123942" border="0"  src="https://freight.cargo.site/w/1000/i/7287183006f966024ea37df284f423638c409e01edc38d578997842af1b4f124/chase_usOpen_recharge_final_26x1.png" /&#62;





	
	︎︎︎ The second set of design deliverables I worked on – a challenge simply because it had to be delivered in three different ratios. In order to make all the necessary elements read, a lot of time was spent in composition. Because of the importance of the illustration color style, I made many color iterations.



	&#60;img width="5517" height="1716" width_o="5517" height_o="1716" data-src="https://freight.cargo.site/t/original/i/681d74fce500f5aaedb843ef03de95de5039e7a5d1025aa1aa20f7e7cf5c9061/JPM_color_iteration.jpg" data-mid="185124024" border="0"  src="https://freight.cargo.site/w/1000/i/681d74fce500f5aaedb843ef03de95de5039e7a5d1025aa1aa20f7e7cf5c9061/JPM_color_iteration.jpg" /&#62;




	Final design spread ︎︎︎
	



	&#60;img width="4096" height="1229" width_o="4096" height_o="1229" data-src="https://freight.cargo.site/t/original/i/36533531196e7550994b895b1130e0b82361c1b59754e4617babb36eb18752ac/JPM_finals.jpg" data-mid="185124025" border="0"  src="https://freight.cargo.site/w/1000/i/36533531196e7550994b895b1130e0b82361c1b59754e4617babb36eb18752ac/JPM_finals.jpg" /&#62;




	
	︎︎︎ The third set of designs was a variation of the previous that needed to tell a different message. Below are sketch storyboard iterations, followed by the final designs for this tagline.



	&#60;img width="3832" height="1716" width_o="3832" height_o="1716" data-src="https://freight.cargo.site/t/original/i/121de579a7f916feaae77f4c95430929b410bc9f98c6f9401700f75f980ccd40/WM_sketch_iteration.jpg" data-mid="185124215" border="0"  src="https://freight.cargo.site/w/1000/i/121de579a7f916feaae77f4c95430929b410bc9f98c6f9401700f75f980ccd40/WM_sketch_iteration.jpg" /&#62;&#60;img width="4812" height="885" width_o="4812" height_o="885" data-src="https://freight.cargo.site/t/original/i/451d2d58247ea0545776080a519feeabaa732d1cf353a50468da17c27d31ece8/WM_final.jpg" data-mid="185124216" border="0"  src="https://freight.cargo.site/w/1000/i/451d2d58247ea0545776080a519feeabaa732d1cf353a50468da17c27d31ece8/WM_final.jpg" /&#62;




	
	A couple more designs and assets I helped out with.



	
&#60;img width="2588" height="3338" width_o="2588" height_o="3338" data-src="https://freight.cargo.site/t/original/i/14bb4dfebb144b7862785c102e3762e4482e0dd63c5da9d304ff837bda1371e5/ChaseUSOpen_PrintLayout_Single_JPM_CommittedToTheMatch_v050_KU-WIP3.png" data-mid="185124532" border="0"  src="https://freight.cargo.site/w/1000/i/14bb4dfebb144b7862785c102e3762e4482e0dd63c5da9d304ff837bda1371e5/ChaseUSOpen_PrintLayout_Single_JPM_CommittedToTheMatch_v050_KU-WIP3.png" /&#62;
&#60;img width="5100" height="3338" width_o="5100" height_o="3338" data-src="https://freight.cargo.site/t/original/i/54a5805f640d92978577786da6c805e13a0e0c1e8af65afd1e698e5769cb7059/ChaseUSOpen_PrintLayout_Spread_AceYourMoneyMoves_-v005_KU.jpg" data-mid="185124528" border="0"  src="https://freight.cargo.site/w/1000/i/54a5805f640d92978577786da6c805e13a0e0c1e8af65afd1e698e5769cb7059/ChaseUSOpen_PrintLayout_Spread_AceYourMoneyMoves_-v005_KU.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5460822fcee380a1b59f160997e366facd1b757befebfe62b7c7aef7cd562229/ChaseUSOpen_SH060_Court_anim_v07_ku.gif" data-mid="185124602" border="0"  src="https://freight.cargo.site/w/1000/i/5460822fcee380a1b59f160997e366facd1b757befebfe62b7c7aef7cd562229/ChaseUSOpen_SH060_Court_anim_v07_ku.gif" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Airbnb Aircover</title>
				
		<link>https://kuuchen.com/Airbnb-Aircover</link>

		<pubDate>Mon, 03 Apr 2023 19:02:10 +0000</pubDate>

		<dc:creator>Kuu Chen</dc:creator>

		<guid isPermaLink="true">https://kuuchen.com/Airbnb-Aircover</guid>

		<description>
	Year2022
	Role
Design
	Airbnb Aircover
A miniature architectural landscape to highlight memorable moments, now protected by Airbnb’s Aircover program. I contributed to designing these scrupulously believable vignettes that is each letter, each home.






	
		




	
		
&#60;img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3a907ec91c574c042d5eed09cf9a04ccd00a75d06e72e23eee45da96cb57d9f1/68da98bd9bd90b05cf9aba3a106a284d751b8f21-1360x680.png" data-mid="174432641" border="0"  src="https://freight.cargo.site/w/1000/i/3a907ec91c574c042d5eed09cf9a04ccd00a75d06e72e23eee45da96cb57d9f1/68da98bd9bd90b05cf9aba3a106a284d751b8f21-1360x680.png" /&#62;
&#60;img width="1037" height="584" width_o="1037" height_o="584" data-src="https://freight.cargo.site/t/original/i/e6454c1e4fe1fe6339bbd16250276a1b51dd6553250743174cbbdb91190cfcf4/render-photo_Group-146end_5.png" data-mid="174685044" border="0"  src="https://freight.cargo.site/w/1000/i/e6454c1e4fe1fe6339bbd16250276a1b51dd6553250743174cbbdb91190cfcf4/render-photo_Group-146end_5.png" /&#62;
&#60;img width="1356" height="676" width_o="1356" height_o="676" data-src="https://freight.cargo.site/t/original/i/76da9d0eecbd7e53a695eb86159ade4890c44881b112efe095850c78dd7d8b68/render-photo_4H2A2089bts_8.png" data-mid="174685041" border="0"  src="https://freight.cargo.site/w/1000/i/76da9d0eecbd7e53a695eb86159ade4890c44881b112efe095850c78dd7d8b68/render-photo_4H2A2089bts_8.png" /&#62;
&#60;img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/b594e1e38c1cf2ca82abc46a583d9fcd30ddba848ed0cd8d1c82a9e894e3694a/logo_008.jpg" data-mid="174685710" border="0"  src="https://freight.cargo.site/w/1000/i/b594e1e38c1cf2ca82abc46a583d9fcd30ddba848ed0cd8d1c82a9e894e3694a/logo_008.jpg" /&#62;





	
	

    






	
	Concept Art


	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7b216c8fcb1bc021de0fd0c758663378060ccca8a433b61cd382b86bec9c5e43/AIRBNB-AIRCOVER_sketches_KU_v02-2-concept.png" data-mid="174684971" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/7b216c8fcb1bc021de0fd0c758663378060ccca8a433b61cd382b86bec9c5e43/AIRBNB-AIRCOVER_sketches_KU_v02-2-concept.png" /&#62;

	
	︎︎︎ Early on, this rough sketch was highlighted as a hero design. Below are other exporations and iterations.

	&#60;img width="4412" height="821" width_o="4412" height_o="821" data-src="https://freight.cargo.site/t/original/i/f08040cde1a80c7d91d79c88db3c037742bde41d67296293cfeb5b1fa4c3c53b/iteration-set-1.jpg" data-mid="174685464" border="0"  src="https://freight.cargo.site/w/1000/i/f08040cde1a80c7d91d79c88db3c037742bde41d67296293cfeb5b1fa4c3c53b/iteration-set-1.jpg" /&#62;&#60;img width="6780" height="1329" width_o="6780" height_o="1329" data-src="https://freight.cargo.site/t/original/i/954b0880b18bff8861c476f40895808858bb316a491dd93f40e07ea4d1bd112f/iteration-set-2.jpg" data-mid="174685465" border="0"  src="https://freight.cargo.site/w/1000/i/954b0880b18bff8861c476f40895808858bb316a491dd93f40e07ea4d1bd112f/iteration-set-2.jpg" /&#62;

	
&#60;img width="2131" height="2160" width_o="2131" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0e0e01478cf4ccad16b6f04fa0be610b7a05bcad0c12427bd8cfafaa65bf0135/Airbnb_O-pool_KU_v031-alt1.png" data-mid="174685549" border="0"  src="https://freight.cargo.site/w/1000/i/0e0e01478cf4ccad16b6f04fa0be610b7a05bcad0c12427bd8cfafaa65bf0135/Airbnb_O-pool_KU_v031-alt1.png" /&#62;
&#60;img width="2153" height="2160" width_o="2153" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6d7c68a976b0713b50239c4e1ff2e880efe4289069182192b8482132f05edc70/Airbnb_O-pool_KU_v032-alt2.png" data-mid="174685550" border="0"  src="https://freight.cargo.site/w/1000/i/6d7c68a976b0713b50239c4e1ff2e880efe4289069182192b8482132f05edc70/Airbnb_O-pool_KU_v032-alt2.png" /&#62;
&#60;img width="2198" height="2084" width_o="2198" height_o="2084" data-src="https://freight.cargo.site/t/original/i/b5b148ccf9a25afd310da4d12e1812382a8f5dca98e9d0a035d83ddec77f095e/Airbnb_O-pool_KU_v021-sketch.png" data-mid="174685552" border="0"  src="https://freight.cargo.site/w/1000/i/b5b148ccf9a25afd310da4d12e1812382a8f5dca98e9d0a035d83ddec77f095e/Airbnb_O-pool_KU_v021-sketch.png" /&#62;


	
&#60;img width="2003" height="1775" width_o="2003" height_o="1775" data-src="https://freight.cargo.site/t/original/i/4c877c55844aaa261425fa665fa2482b4d9eb37158dd10f701d7391a1ca2d18d/Airbnb_O-pool_iteration-final-set-2.jpg" data-mid="174685651" border="0"  src="https://freight.cargo.site/w/1000/i/4c877c55844aaa261425fa665fa2482b4d9eb37158dd10f701d7391a1ca2d18d/Airbnb_O-pool_iteration-final-set-2.jpg" /&#62;
&#60;img width="2003" height="1775" width_o="2003" height_o="1775" data-src="https://freight.cargo.site/t/original/i/32ac42029e29a1db3fe090af6c7f7388cf0fac23bc4254d5b95bafb6d2bce07a/Airbnb_O-pool_iteration-final-set-1.jpg" data-mid="174685649" border="0"  src="https://freight.cargo.site/w/1000/i/32ac42029e29a1db3fe090af6c7f7388cf0fac23bc4254d5b95bafb6d2bce07a/Airbnb_O-pool_iteration-final-set-1.jpg" /&#62;


	
	More Design

	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/16ee1ac93d2da31aa007b57a1bd8f920ca0096f97352d315325edf4e55fc0349/Airbnb_interiors_KU_v011_V.png" data-mid="174685676" border="0"  src="https://freight.cargo.site/w/1000/i/16ee1ac93d2da31aa007b57a1bd8f920ca0096f97352d315325edf4e55fc0349/Airbnb_interiors_KU_v011_V.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/34393d1c582703b0c4be16556130966989a6b3ca1ac1058c9f8656d3d77f66aa/Airbnb_interiors_KU_v010_A.png" data-mid="174685678" border="0"  src="https://freight.cargo.site/w/1000/i/34393d1c582703b0c4be16556130966989a6b3ca1ac1058c9f8656d3d77f66aa/Airbnb_interiors_KU_v010_A.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/91030a285acb91fce8b00c6fff791a482f19231b3b72a5e8dded6952d71d1f2e/AIRBNB-AIRCOVER_topview_KU_v03-rough.png" data-mid="174685692" border="0"  src="https://freight.cargo.site/w/1000/i/91030a285acb91fce8b00c6fff791a482f19231b3b72a5e8dded6952d71d1f2e/AIRBNB-AIRCOVER_topview_KU_v03-rough.png" /&#62;

	
	CreditsGCD Joe MullenCD Marcelo GarciaProducers Fernanda Garcia Lopez, Alex DeSanto

Art Directors Jacob Myrick, Zack Williams↗ For full credits and case study.
</description>
		
	</item>
		
		
	<item>
		<title>Nike AR</title>
				
		<link>https://kuuchen.com/Nike-AR</link>

		<pubDate>Mon, 03 Apr 2023 04:37:42 +0000</pubDate>

		<dc:creator>Kuu Chen</dc:creator>

		<guid isPermaLink="true">https://kuuchen.com/Nike-AR</guid>

		<description>
	Year2021

	Role
Illustration
	Nike AROur team concepted an illustration system with Nike for an internal project within the AR department, showcasing the possibilities of a virtual reality Nike store experience.






	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/48621ea6134659f42f97342ed84b01166519c34596e06ce5ba38dd7adc8a8d8b/Nike_NDP_P1_DigitalAvartar_FINAL.jpg" data-mid="174690860" border="0"  src="https://freight.cargo.site/w/1000/i/48621ea6134659f42f97342ed84b01166519c34596e06ce5ba38dd7adc8a8d8b/Nike_NDP_P1_DigitalAvartar_FINAL.jpg" /&#62;



	
&#60;img width="436" height="1925" width_o="436" height_o="1925" data-src="https://freight.cargo.site/t/original/i/896cc7ee3cc70b8b1c5b69b20d3dc37b712e29f6b85af62f49d4df60a012e912/NIKE_NDP_P1-3_V041_KU_COLOR-2.png" data-mid="174690925" border="0"  src="https://freight.cargo.site/w/436/i/896cc7ee3cc70b8b1c5b69b20d3dc37b712e29f6b85af62f49d4df60a012e912/NIKE_NDP_P1-3_V041_KU_COLOR-2.png" /&#62;
&#60;img width="436" height="1925" width_o="436" height_o="1925" data-src="https://freight.cargo.site/t/original/i/86a2e1904cb77b5e3b4965fc22daba71d19d5bf7eb9bc8fd92a3a9ff7ac9e57e/NIKE_NDP_P1-3_V051_KU_COLOR-2.png" data-mid="174690928" border="0"  src="https://freight.cargo.site/w/436/i/86a2e1904cb77b5e3b4965fc22daba71d19d5bf7eb9bc8fd92a3a9ff7ac9e57e/NIKE_NDP_P1-3_V051_KU_COLOR-2.png" /&#62;
&#60;img width="1157" height="1766" width_o="1157" height_o="1766" data-src="https://freight.cargo.site/t/original/i/47ffa21f2a7fb8dfe6ab41bff726760bfee0f7f29b8c92c2bc64d1ae40302742/NIKE_NDP_P1-4-storyboard8B_V031_KU_COLOR-7-10.png" data-mid="174690929" border="0"  src="https://freight.cargo.site/w/1000/i/47ffa21f2a7fb8dfe6ab41bff726760bfee0f7f29b8c92c2bc64d1ae40302742/NIKE_NDP_P1-4-storyboard8B_V031_KU_COLOR-7-10.png" /&#62;
&#60;img width="792" height="1201" width_o="792" height_o="1201" data-src="https://freight.cargo.site/t/original/i/267f46093ef295c5cf4db968e6b1edf00fdf0895bd2c577400ae221b68ed83cd/NIKE_NDP_P1-3_V041_KU_COLOR-1.png" data-mid="174690924" border="0"  src="https://freight.cargo.site/w/792/i/267f46093ef295c5cf4db968e6b1edf00fdf0895bd2c577400ae221b68ed83cd/NIKE_NDP_P1-3_V041_KU_COLOR-1.png" /&#62;
&#60;img width="1372" height="859" width_o="1372" height_o="859" data-src="https://freight.cargo.site/t/original/i/6fb65847ea91f90c7e4a6cf463b01991a5b03e33ef84fb596501e87570923b8e/NIKE_NDP_P1-4-storyboard8B_V041_KU_COLOR-5.png" data-mid="174690936" border="0"  src="https://freight.cargo.site/w/1000/i/6fb65847ea91f90c7e4a6cf463b01991a5b03e33ef84fb596501e87570923b8e/NIKE_NDP_P1-4-storyboard8B_V041_KU_COLOR-5.png" /&#62;





	&#60;img width="2290" height="803" width_o="2290" height_o="803" data-src="https://freight.cargo.site/t/original/i/5c2d1ba1df4fbc8eda48a240d3a7add9b6b4ecad7fc6ee79010ec594ffda742c/NIKE_NDP_shoe-variations.jpg" data-mid="174690967" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/5c2d1ba1df4fbc8eda48a240d3a7add9b6b4ecad7fc6ee79010ec594ffda742c/NIKE_NDP_shoe-variations.jpg" /&#62;



	&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8ebd125bac5fa9b98edd12e8ef7a5ea0db36e6ba576b0104a882cecde97d2cd3/NIKE_NDP_P1-4-storyboard8B_V051_KU_map-layout2.png" data-mid="174053362" border="0"  src="https://freight.cargo.site/w/1000/i/8ebd125bac5fa9b98edd12e8ef7a5ea0db36e6ba576b0104a882cecde97d2cd3/NIKE_NDP_P1-4-storyboard8B_V051_KU_map-layout2.png" /&#62;



	
&#60;img width="1158" height="970" width_o="1158" height_o="970" data-src="https://freight.cargo.site/t/original/i/7f5fcf1bc03ac3d46a0d59be91b40df8a5de69659cca4adb3672522546f3c4ea/NIKE_NDP_P1-4-storyboard8B_V031_KU_COLOR-11.png" data-mid="174690932" border="0"  src="https://freight.cargo.site/w/1000/i/7f5fcf1bc03ac3d46a0d59be91b40df8a5de69659cca4adb3672522546f3c4ea/NIKE_NDP_P1-4-storyboard8B_V031_KU_COLOR-11.png" /&#62;
&#60;img width="1910" height="683" width_o="1910" height_o="683" data-src="https://freight.cargo.site/t/original/i/cb4914d832efcc5b202f3247916960f18c1307612cb69ba5cc3774d1efd7f22a/NIKE_NDP_shoe-color-variations.png" data-mid="174690958" border="0"  src="https://freight.cargo.site/w/1000/i/cb4914d832efcc5b202f3247916960f18c1307612cb69ba5cc3774d1efd7f22a/NIKE_NDP_shoe-color-variations.png" /&#62;


	&#60;img width="2554" height="2230" width_o="2554" height_o="2230" data-src="https://freight.cargo.site/t/original/i/bbd632bae9c4b98bc5366a7e314749946481033cdc95151a4da530ef30d89bba/NIKE_NDP_P1-4_Assets-Ashley-Post_Final.jpg" data-mid="174691135" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/bbd632bae9c4b98bc5366a7e314749946481033cdc95151a4da530ef30d89bba/NIKE_NDP_P1-4_Assets-Ashley-Post_Final.jpg" /&#62;&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0453425f75161e0bcc49150d9720da60f2a94f4fc94c2d3ced3f2b7411c07124/NIKE_NDP_P1-4_Assets-Ashley-Full_Final.jpg" data-mid="174691130" border="0"  src="https://freight.cargo.site/w/1000/i/0453425f75161e0bcc49150d9720da60f2a94f4fc94c2d3ced3f2b7411c07124/NIKE_NDP_P1-4_Assets-Ashley-Full_Final.jpg" /&#62;

	
	Credits
CD Ege Soyuer
AD Yeojin ShinDesigners Christy Lundy, Julia Chu, Kuu Chen, Pierre-Nicolas Riou, Rémi Sorbet, Xia Gordon
</description>
		
	</item>
		
		
	<item>
		<title>Visible</title>
				
		<link>https://kuuchen.com/Visible</link>

		<pubDate>Fri, 14 Jul 2023 01:21:14 +0000</pubDate>

		<dc:creator>Kuu Chen</dc:creator>

		<guid isPermaLink="true">https://kuuchen.com/Visible</guid>

		<description>
	Year2020 – 2021

	Role
Design
Illustration
	Visible
A couple of animation spots for Visible, a wireless service provider company, to depict the variety of clients they service. The team on these projects spent a lot of time iterating on how to actively incoporate Visible’s brand shapes, and I helped with a lot of the initial exploration, as well as later final designs and styleframes.






	
		




	&#60;img width="1362" height="502" width_o="1362" height_o="502" data-src="https://freight.cargo.site/t/original/i/55894d766613582b8445e20abf01be9882de06064dc951343e36a9c36223111e/shapes.png" data-mid="185029142" border="0"  src="https://freight.cargo.site/w/1000/i/55894d766613582b8445e20abf01be9882de06064dc951343e36a9c36223111e/shapes.png" /&#62;
	︎︎︎ Above is one of the two spots that I worked on. Before I did any formal design work for these animations, I was part of the team that also contributed exploration to the pitch treatment sent to Visible.
Visible has their own signature brand shapes, shown here to the left. Part of the initial process was figuring out simple and elegant ways to diversify use cases for these shapes.︎︎︎ Select initial exploration sketches that helped inform our approach for the following spots.




	
&#60;img width="2491" height="2326" width_o="2491" height_o="2326" data-src="https://freight.cargo.site/t/original/i/5429eb3f741368dd4759d1e85d5ae6a8f03adb1b280addccb58c041aeb4f1476/visible_exploratory_KU_v012-gh2v1.png" data-mid="185029678" border="0"  src="https://freight.cargo.site/w/1000/i/5429eb3f741368dd4759d1e85d5ae6a8f03adb1b280addccb58c041aeb4f1476/visible_exploratory_KU_v012-gh2v1.png" /&#62;
&#60;img width="3000" height="2442" width_o="3000" height_o="2442" data-src="https://freight.cargo.site/t/original/i/f7da6c327f12b0de7f176f2042df6ac11e4e9d9218bfc34d546da97536488da8/visible_exploratory_KU_v012-grandmothershouse.png" data-mid="185029679" border="0"  src="https://freight.cargo.site/w/1000/i/f7da6c327f12b0de7f176f2042df6ac11e4e9d9218bfc34d546da97536488da8/visible_exploratory_KU_v012-grandmothershouse.png" /&#62;
&#60;img width="2657" height="1873" width_o="2657" height_o="1873" data-src="https://freight.cargo.site/t/original/i/286e59b43293b74a8e3372921bb6d0953d744e6069bc240425d396febb01e22f/visible_exploratory_KU_v013-fruitbowl.png" data-mid="185029680" border="0"  src="https://freight.cargo.site/w/1000/i/286e59b43293b74a8e3372921bb6d0953d744e6069bc240425d396febb01e22f/visible_exploratory_KU_v013-fruitbowl.png" /&#62;
&#60;img width="1539" height="2738" width_o="1539" height_o="2738" data-src="https://freight.cargo.site/t/original/i/5ac1fbc405c0a9c5423001c92036e85e1b00459aa4e8cda204356d372d76f7b4/visible_exploratory_KU_v013-watermelon.png" data-mid="185029681" border="0"  src="https://freight.cargo.site/w/1000/i/5ac1fbc405c0a9c5423001c92036e85e1b00459aa4e8cda204356d372d76f7b4/visible_exploratory_KU_v013-watermelon.png" /&#62;




	
	After touching base post-exploration, the team and I developed designs based on the script, and I contributed boarding and designing most of the spot.︎︎︎ Near-final storyboards with mostly updated designs. We constantly tried out new ideas in boards, this storyboard below was one of many iterations.




	&#60;img width="8192" height="3432" width_o="8192" height_o="3432" data-src="https://freight.cargo.site/t/original/i/f05d1144a29b40bac46dcea8402c6d190069af7b11afe27b44d08625765d23bd/boards.jpg" data-mid="185030495" border="0"  src="https://freight.cargo.site/w/1000/i/f05d1144a29b40bac46dcea8402c6d190069af7b11afe27b44d08625765d23bd/boards.jpg" /&#62;


	
	There was a lot of iteration and discussion on how to best utilize the brand shapes so that could remain distinct, and below are more design work and styleframes that went into refining the final animation.

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0cac2ba3fa385efc51eca669eadacc527e96e8c1c2e64da8b7d1c256c89696a9/Visible_OTP000_designedits_v032_KU-design.png" data-mid="185030820" border="0"  src="https://freight.cargo.site/w/1000/i/0cac2ba3fa385efc51eca669eadacc527e96e8c1c2e64da8b7d1c256c89696a9/Visible_OTP000_designedits_v032_KU-design.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/900532d09414a394e9ca7cbdc9a7cbee1465be6421b516807dfae4effe3bca6f/Visible_OTP_designedits_v01_KU-thumbnail1-alt-R-hand.png" data-mid="185030819" border="0"  src="https://freight.cargo.site/w/1000/i/900532d09414a394e9ca7cbdc9a7cbee1465be6421b516807dfae4effe3bca6f/Visible_OTP_designedits_v01_KU-thumbnail1-alt-R-hand.png" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e44ea4d9dec70a777e15feab0b7e7d7b2a4d200b92cc68c0299f894cb31e8377/Visible_OTP_designedits_v01_KU-thumbnail0-alt-3.png" data-mid="185030825" border="0"  src="https://freight.cargo.site/w/1000/i/e44ea4d9dec70a777e15feab0b7e7d7b2a4d200b92cc68c0299f894cb31e8377/Visible_OTP_designedits_v01_KU-thumbnail0-alt-3.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f819f8cd21ddc7825128748cf3d69c8608344ffa4e694d33a14035f146097f36/Visible_OTP010_INTRO_storyboards_v02_KU-2alt3.png" data-mid="185030822" border="0"  src="https://freight.cargo.site/w/1000/i/f819f8cd21ddc7825128748cf3d69c8608344ffa4e694d33a14035f146097f36/Visible_OTP010_INTRO_storyboards_v02_KU-2alt3.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9593630db9f4ec502ef5a267490c26e3a9cd7d24589e93d5c2ffd64fb8c2860/Visible_OTP010_INTRO_designedits_v072_KU-dragonalt-3.png" data-mid="185030821" border="0"  src="https://freight.cargo.site/w/1000/i/d9593630db9f4ec502ef5a267490c26e3a9cd7d24589e93d5c2ffd64fb8c2860/Visible_OTP010_INTRO_designedits_v072_KU-dragonalt-3.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/821e10d997cd63e64f02a4ae4a5d7f5869bdf9885b5bf8df5dd52fb25aebffd7/Visible_OTP010_INTRO_designedits_v061_KU-dragon-design.png" data-mid="185031058" border="0"  src="https://freight.cargo.site/w/1000/i/821e10d997cd63e64f02a4ae4a5d7f5869bdf9885b5bf8df5dd52fb25aebffd7/Visible_OTP010_INTRO_designedits_v061_KU-dragon-design.png" /&#62;
&#60;img width="5337" height="2999" width_o="5337" height_o="2999" data-src="https://freight.cargo.site/t/original/i/1af84a00634112fafd6243ec471462bd2b4567521896b3b1203c42568b183586/visible_lookdev_KU_v01-parachute2.png" data-mid="185030827" border="0"  src="https://freight.cargo.site/w/1000/i/1af84a00634112fafd6243ec471462bd2b4567521896b3b1203c42568b183586/visible_lookdev_KU_v01-parachute2.png" /&#62;
&#60;img width="5337" height="2999" width_o="5337" height_o="2999" data-src="https://freight.cargo.site/t/original/i/28aa8cdbda8c23f1e1e9b3ca8e15f2e5bb37ad0cfcafba93750e0f6450b32c17/visible_lookdev_KU_v01-parachute3.png" data-mid="185030828" border="0"  src="https://freight.cargo.site/w/1000/i/28aa8cdbda8c23f1e1e9b3ca8e15f2e5bb37ad0cfcafba93750e0f6450b32c17/visible_lookdev_KU_v01-parachute3.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5c67df37dd7f7411d7384c06d64fa83452a524215de72f02b41a3012cc6aedb/Visible_OTP010_INTRO_storyboards_v02_KU-4.png" data-mid="185031014" border="0"  src="https://freight.cargo.site/w/1000/i/d5c67df37dd7f7411d7384c06d64fa83452a524215de72f02b41a3012cc6aedb/Visible_OTP010_INTRO_storyboards_v02_KU-4.png" /&#62;
&#60;img width="5337" height="2999" width_o="5337" height_o="2999" data-src="https://freight.cargo.site/t/original/i/5f377a89d8d34af63f7314fab738c6c455dde9125c6fad035bbbfa2a3b5453aa/visible_lookdev_KU_v012-mountainrange.png" data-mid="185030830" border="0"  src="https://freight.cargo.site/w/1000/i/5f377a89d8d34af63f7314fab738c6c455dde9125c6fad035bbbfa2a3b5453aa/visible_lookdev_KU_v012-mountainrange.png" /&#62;
&#60;img width="5337" height="2999" width_o="5337" height_o="2999" data-src="https://freight.cargo.site/t/original/i/87fb6ade4fe58daeeb0306e7dea28a23bf19622d8ac37035566d0e3202b3fba8/Visible_OTP_boards_f04-t02-v041-grandma-s-house-ext-v01_KU.png" data-mid="185030832" border="0"  src="https://freight.cargo.site/w/1000/i/87fb6ade4fe58daeeb0306e7dea28a23bf19622d8ac37035566d0e3202b3fba8/Visible_OTP_boards_f04-t02-v041-grandma-s-house-ext-v01_KU.png" /&#62;
&#60;img width="5337" height="2999" width_o="5337" height_o="2999" data-src="https://freight.cargo.site/t/original/i/10328ce9ba9b990ef973c69bf13b5ddc3006ca143052d75ea955e8b8a543a1b1/visible_lookdev_KU_v01-alexboard1alt2bg.png" data-mid="185030826" border="0"  src="https://freight.cargo.site/w/1000/i/10328ce9ba9b990ef973c69bf13b5ddc3006ca143052d75ea955e8b8a543a1b1/visible_lookdev_KU_v01-alexboard1alt2bg.png" /&#62;
&#60;img width="5337" height="2999" width_o="5337" height_o="2999" data-src="https://freight.cargo.site/t/original/i/987da5f86cc9dc43b599b7e9f6619a1d2664d23a5a35e2bc9f4331038535594e/visible_lookdev_KU_v02-fish.png" data-mid="185030829" border="0"  src="https://freight.cargo.site/w/1000/i/987da5f86cc9dc43b599b7e9f6619a1d2664d23a5a35e2bc9f4331038535594e/visible_lookdev_KU_v02-fish.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8c4728d5ea85d6c072a75577e95d7a3331c35ba3dfbed9635c64ecb529f1d46/Visible_OTP050_FISH_design-edit_t00-v01_KU.png" data-mid="185030823" border="0"  src="https://freight.cargo.site/w/1000/i/e8c4728d5ea85d6c072a75577e95d7a3331c35ba3dfbed9635c64ecb529f1d46/Visible_OTP050_FISH_design-edit_t00-v01_KU.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45ad04d444adaf88a4d7dfedf868dd4ff705af1fb7407802846ddae1e37780f5/Visible_OTP050_FISH_design-edit_t02-v04_KU.png" data-mid="185030834" border="0"  src="https://freight.cargo.site/w/1000/i/45ad04d444adaf88a4d7dfedf868dd4ff705af1fb7407802846ddae1e37780f5/Visible_OTP050_FISH_design-edit_t02-v04_KU.png" /&#62;
&#60;img width="5337" height="2999" width_o="5337" height_o="2999" data-src="https://freight.cargo.site/t/original/i/9aa9bcf28bd54032978bdeca7678b9c4faa50f3fe55055ec2ae7bfb5f0922cce/Visible_OTP_boards_f09-t01-v0492-snorkler-signal_KU.png" data-mid="185030833" border="0"  src="https://freight.cargo.site/w/1000/i/9aa9bcf28bd54032978bdeca7678b9c4faa50f3fe55055ec2ae7bfb5f0922cce/Visible_OTP_boards_f09-t01-v0492-snorkler-signal_KU.png" /&#62;



	
	After this first pitch and spot, we had another opportunity to make another spot for Visible.




	
		




	
	Having had many discussions on how to approach design language for a Visible spot, the team efficiently concepted the designs for this one. Again, I contributed designs and styleframes for animation.

	&#60;img width="8208" height="2160" width_o="8208" height_o="2160" data-src="https://freight.cargo.site/t/original/i/41d614c72feb0d9551a04b02a1aed393c42c65100a5b74c2eb6e5576b4cb7a5a/Visible_BG-Background_v021_KU.png" data-mid="185031381" border="0"  src="https://freight.cargo.site/w/1000/i/41d614c72feb0d9551a04b02a1aed393c42c65100a5b74c2eb6e5576b4cb7a5a/Visible_BG-Background_v021_KU.png" /&#62;&#60;img width="6500" height="2250" width_o="6500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3d7257d7b01cf597d6877d1f06ee8149c35f6be6374129b923f8e06fb9bf5670/Visible_BG-character-closeups_v010_KU_REF-for-vector.png" data-mid="185031387" border="0"  src="https://freight.cargo.site/w/1000/i/3d7257d7b01cf597d6877d1f06ee8149c35f6be6374129b923f8e06fb9bf5670/Visible_BG-character-closeups_v010_KU_REF-for-vector.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44fc44ff0b1c92fca44747f584b5e650dc43a4aaf28822865a11c736af923294/Visible_lookdev_BG-storyboard-biker_v014_KU.png" data-mid="185031390" border="0"  src="https://freight.cargo.site/w/1000/i/44fc44ff0b1c92fca44747f584b5e650dc43a4aaf28822865a11c736af923294/Visible_lookdev_BG-storyboard-biker_v014_KU.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a106309aa68f8b75fdf5b93dfe59ec1f03f7fd78648acd46ea8cd55395d2f3b/Visible_BikerGang_World_v03_KU_REF-for-vector.png" data-mid="185031389" border="0"  src="https://freight.cargo.site/w/1000/i/1a106309aa68f8b75fdf5b93dfe59ec1f03f7fd78648acd46ea8cd55395d2f3b/Visible_BikerGang_World_v03_KU_REF-for-vector.png" /&#62;

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