Year
2021Role
DesignIllustration
Cel Animation
Chase, US Open 2021
For the US Open, Chase came to BUCK asking for a wide range of deliverables, from the sunset depictions of warmth-infused tennis scenes in standard 16 by 9 format, to the thoughtful and elegant tennis ball lob across a thin LED screen on the edges of USTA Billie Jean King National Tennis Center in Flushing Meadows, New York City. I contributed to the design concepting, refinement for many of these design deliverables. Towards the end, I also provided cel animation assistance.![](https://freight.cargo.site/t/original/i/e46c958e180f5e6d4592688ed48f4db2531b70c367b861f2861e76d61aa77771/ChaseUSOpen_PrintLayout_Spread_AceYourMoneyMoves_edit.jpg)
Chase had already previously worked with BUCK on several other campaigns, and established a stylish but simple visual language that set the tone for executing the design materials for the 2021 US Open.
︎︎︎ Intial concepts & iteration for one of the design tasks I handled.
︎︎︎ Intial concepts & iteration for one of the design tasks I handled.
![](https://freight.cargo.site/t/original/i/8e87e04504e65b0bfe495b518755e5b255f9162ea5f80acced6659e02bfa448d/RECHARGE-sketch-and-iteration.jpg)
Final design ︎︎︎
![](https://freight.cargo.site/t/original/i/8904c3ff33736aef00d29acea908f22bfc78dcfa5907fcf0295f48a568b510d7/chase_usOpen_recharge_final_57x4.png)
![](https://freight.cargo.site/t/original/i/7287183006f966024ea37df284f423638c409e01edc38d578997842af1b4f124/chase_usOpen_recharge_final_26x1.png)
︎︎︎ The second set of design deliverables I worked on – a challenge simply because it had to be delivered in three different ratios. In order to make all the necessary elements read, a lot of time was spent in composition. Because of the importance of the illustration color style, I made many color iterations.
![](https://freight.cargo.site/t/original/i/681d74fce500f5aaedb843ef03de95de5039e7a5d1025aa1aa20f7e7cf5c9061/JPM_color_iteration.jpg)
Final design spread ︎︎︎
![](https://freight.cargo.site/t/original/i/36533531196e7550994b895b1130e0b82361c1b59754e4617babb36eb18752ac/JPM_finals.jpg)
︎︎︎ The third set of designs was a variation of the previous that needed to tell a different message. Below are sketch storyboard iterations, followed by the final designs for this tagline.
![](https://freight.cargo.site/t/original/i/121de579a7f916feaae77f4c95430929b410bc9f98c6f9401700f75f980ccd40/WM_sketch_iteration.jpg)
![](https://freight.cargo.site/t/original/i/451d2d58247ea0545776080a519feeabaa732d1cf353a50468da17c27d31ece8/WM_final.jpg)
A couple more designs and assets I helped out with.
![](https://freight.cargo.site/t/original/i/14bb4dfebb144b7862785c102e3762e4482e0dd63c5da9d304ff837bda1371e5/ChaseUSOpen_PrintLayout_Single_JPM_CommittedToTheMatch_v050_KU-WIP3.png)
![](https://freight.cargo.site/t/original/i/54a5805f640d92978577786da6c805e13a0e0c1e8af65afd1e698e5769cb7059/ChaseUSOpen_PrintLayout_Spread_AceYourMoneyMoves_-v005_KU.jpg)
![](https://freight.cargo.site/t/original/i/5460822fcee380a1b59f160997e366facd1b757befebfe62b7c7aef7cd562229/ChaseUSOpen_SH060_Court_anim_v07_ku.gif)