Year
2020 – 2021Role
DesignIllustration
Visible
A couple of animation spots for Visible, a wireless service provider company, to depict the variety of clients they service. The team on these projects spent a lot of time iterating on how to actively incoporate Visible’s brand shapes, and I helped with a lot of the initial exploration, as well as later final designs and styleframes.
︎︎︎ Above is one of the two spots that I worked on. Before I did any formal design work for these animations, I was part of the team that also contributed exploration to the pitch treatment sent to Visible.
Visible has their own signature brand shapes, shown here to the left. Part of the initial process was figuring out simple and elegant ways to diversify use cases for these shapes.
︎︎︎ Select initial exploration sketches that helped inform our approach for the following spots.
Visible has their own signature brand shapes, shown here to the left. Part of the initial process was figuring out simple and elegant ways to diversify use cases for these shapes.
︎︎︎ Select initial exploration sketches that helped inform our approach for the following spots.
After touching base post-exploration, the team and I developed designs based on the script, and I contributed boarding and designing most of the spot.
︎︎︎ Near-final storyboards with mostly updated designs. We constantly tried out new ideas in boards, this storyboard below was one of many iterations.
︎︎︎ Near-final storyboards with mostly updated designs. We constantly tried out new ideas in boards, this storyboard below was one of many iterations.
There was a lot of iteration and discussion on how to best utilize the brand shapes so that could remain distinct, and below are more design work and styleframes that went into refining the final animation.
After this first pitch and spot, we had another opportunity to make another spot for Visible.
Having had many discussions on how to approach design language for a Visible spot, the team efficiently concepted the designs for this one. Again, I contributed designs and styleframes for animation.
